SEO for small business owners
When it comes to building an online presence, it’s important to make sure that your website and your message is coming up at the top of any searches. You not only want to dominate your niche, but you want your story coming out when someone else asks about your business – not the competition’s! You need to understand how local SEO works to get your message out there.
The first thing when it comes to successful SEO for small business owners is to make sure you have a modern and mobile friendly website. These used to be nice positives, but now they are absolute necessities. A website that is not mobile friendly won’t get ranked high at all, sometimes not even for the business’s own name. Over half of online searches are on mobile devices like smartphones and tablets. If you don’t have a good site, you’re missing out!
The second critical ingredient to all basic SEO for small business owners is claiming. There are Google Maps, Yahoo Maps, Bing Maps, as well as business listings for Yahoo and Google. These are critical not only because they’re great for local SEO but many times the map results trump the search results. This makes it all the more important to grab those local listings.
Finally, look at potentially hiring an agency. Guest blogging, building a social media network, and doing the other things that help SEO are all easy to learn but take a lot of work and are very time consuming. Look for professional help to get the most long-term bang for your buck.
Search engine optimisation is a critical part of any online small business presence and you want to make sure the specialists that you hire understand how ranking online works both inside and out. If you want your website to work for you, then you can’t ignore SEO!